Professor Broniatowski Explains Social Media Algorithms

March 11, 2024

David Broniatowski

NBC5 shared the informational article, "Get the Facts: Understanding Social Media Algorithms," explaining how social media platforms use algorithms to decide what content to show. The author interviewed experts, such as engineering management and systems engineering professor David Broniatowski, to further explain how this decision is based on your engagement.

Here is an excerpt from the article: "When somebody views content, that factors in. When somebody engages with content, that probably factors in more heavily," Broniatowski said. In addition, he said your feeds could be impacted "when somebody adds a new friend or removes a friend, or their friends start doing things at all."

Read the full article on NBC5.