New research methods using social media

Prof. David Broniatowski’s survey research on attitudes about vaccines and beliefs about antibiotics use has received a good deal of attention recently—from the Washington Post, New York Magazine, MensHealth, and The Conversation.  Using new tools such as Twitter to complement data gathered from traditional survey methods, Prof. Broniatowski and his research partners are collecting valuable data that can be used to help public health officials better develop and target education materials and strategies