In the article "Want to Change Attitudes on Vaccination? Try a Little Empathy," GW Today covered a study led jointly by David A. Broniatowski, associate professor of engineering management and systems engineering, and Lorien Abroms, professor of prevention and community health at the Milken Institute School of Public Health, which tested the efficacy of sharing empathetic messages on Facebook in changing anti-vaccination attitudes via social media.
Here is an excerpt from the article: “In this study, conducted two years into the pandemic when COVID-19 vaccine views were well entrenched, we demonstrated that an empathetic approach to health education can change minds about vaccinations," Abroms said.
Read the full article on GW Today.